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Marketing for Writers Made Simple - Let's Get Started

You know that phrase “it’ll sell itself”?  Well, the sad truth is, no matter how great your book or blog is, it won’t just sell itself.  Even if it’s the only book of its subject (like mine), even if the writing quality is better than (insert famous author’s name here), even if it’s beautifully illustrated with a professionally designed cover and a snazzy title.  If no one knows about it, how can they know they want it?

Unfortunately for the author, it’s not quick or easy to get the word out about that great new work.  It’s not uncommon to hear new authors gripe about how now that they’ve published their book, they don’t have time to write because they’re too busy marketing. 

But it doesn’t have to be this way.  With a smart marketing plan, you can keep on a budget that suits your needs for time and money investment.  In this series of blogs, I’ll relate some of my own experiences, both good and bad, and some of the lessons I’ve learned while marketing my own book “Along the King’s Road: A Guide to Touring theCalifornia Missions by Bicycle.”

And here’s Marketing Activity #1 – mention your book everywhere, to everyone. Did you notice me seamlessly drop the name of my book?   This is easy, cheap, and effective marketing. The most important step is also the easiest. It does not have to be obnoxious.  It is even better, though not essential, if you have physical advertising or even a copy of your book to sell, give, or show people (more on this in a future post).  However you do it, don’t be shy – tell everyone about it!  It’s also an important part of the focus of my next post: first impressions and image building.


Learn more about marketing your writing at Sierra Writers on May 13th at 6pm.  For more details, check out my upcoming class calendar.

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